Mr. White

Mr. White, also known as Shotgun Joe, was the mastermind behind the !!!! Industries plot. While he was poaching in the Amazon he was attacked by a swarm of Peruvian Flying Pike, he shot some of them, killed others with his machete, but one last Pike bit him in the neck, injecting its venom directly into his central nervous system, leaving him impervious to pain. After receiving his bite he wandered the jungle as a trout zombie, until a friendly native gave him the cure. He sold the native's village and devised his evil plan. He was apprehended by the Middleman and Wendy just before he released his soft drink into a Rural Test Market Area. ("The Flying Fish Zombification")